Hard Jewelry

Hard Jewelry is a large brand that has never run google ads. This allowed competitors to take their search and shopping space, so if you searched up their brand name, rather than showing the brand, traffic would be stolen by competitors. Not only that, but it killed their chances of ever getting new people to see their products on Google, which is roughly half the world (4.72B people).

SOLUTION

After seeing this, the first move was to set up search campaigns and shopping campaigns using keywords targeted for brand search. This would ensure that Hard Jewelrys ads would always show up at the top of the search results when people searched for their brand name.After that we set up a PMAX campaign structure for a broad audience that matched with their niche. We targeted their regular demographic and developed each campaign with their respective product category and precise copy targeting those niche of people.

RESULTS

After implementing these changes, Hard Jewelry saw a significant increase in website traffic and sales. In just one month - Here’s what we did for them

Total Ad Spend: USD $8,651.23
Total Ad Generated Revenue: USD $189,669.51
ROAS: 21.92
Total Clicks: 43,154
Average Cost per Link Click: $0.20
Total Impressions: 574,994

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