Queen Resilient

Had roughly 5% of their sales coming from email marketing services.

- Infrequent email campaigns
- Ineffective email flows
- No A/B Testing
- Faulty integrations
- Also nobody was keeping an eye on their Klaviyo account

SOLUTION

- Integrated our proficient email/sms marketing team who utilizes proven frameworks, custom templates, AI, and proprietary strategy to execute on attributing 30-40% of clothing boutiques’ revenue from the email/sms marketing channel.

- segmented customers who are local to the storefront to receive different content specifically referencing local news, stories, events, etc.-segmented customers who purchased different types of items to be cross sold specific accessories.

- email  nurture sequence, welcoming new customers and introducing them to the brand and enticing them to engage with social media channels.

- backend recovery sequences dedicated to recovering minimum 15% of abandoned carts-winback email & sms sequences tailored to re-engaging previous customers-extensive list cleaning to make sure we keep our software expenses low as possible, and engagement rate high as possible

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