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Venom Scents is a company that sells essential oils and aromatherapy products. They had been running Google Ads campaigns for several months and were initially seeing success. However, their account began to decline over time.
We were brought in to audit Venom Scents' Google Ads campaigns and identify the problems. We found that they were not tracking the right things and had not made any edits to their campaigns in several months. As a result, they were wasting money on keywords that were not performing and not getting the most out of their campaigns. We implemented a number of changes to improve Venom Scents' Google Ads campaigns. We disabled keywords that were not performing but spending a lot of money, paused underperforming campaigns, made the ad copy more compelling, and implemented some of our own strategies.
As a result of our changes, Venom Scents' Google Ads account saw a significant improvement. Their campaigns became more profitable and they began to generate more leads and sales. In the month of March, they generated £21,533.47 in revenue with a 255% return on ad spend (ROAS).
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